Rubie's Official Amelia Fang Child Dress, Kids Fancy Dress

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Amelia Fang the feisty vampire from the Laura Ellen Anderson book series, loves spending time with her best friends a reaper and a yeti, her pet pumpkin Squashy, and embarking on daring missions! Mike O’Connell, managing director of Rubies UK, added: “This is a fantastic opportunity to promote the power of reading to children. With our exclusive offer, we know this will not only be a way to generate unprecedented interest in our Horrid Henry costumes and the new story, Vile Vacation, but to also inspire children to read, which provides untold and limitless benefits. We are proud of our robust relationship with Novel Entertainment and Horrid Henry, which is showcased through the unique opportunities we have to collaborate with them.” The soft lining under the tulle is convenient for girls. The gothic style dress adds vintage atmosphere The Amelia Fang book series, published by Farshore/HarperCollins UK, has sold over 380,000 copies in the UK, and been translated into 24 languages worldwide. The books follow a little vampire with a big heart through her adventures in the city of Nocturnia. Popular among 7-9-year-olds, the seven book series invites readers to enter an imaginative, gothic world brought to life with creative illustrations.

Rubies’ new costumes will feature Amelia Fang, the lead character, and her signature spooky outfits in a variety of sizes. The company will design, market, manufacture and distribute the range in the UK next year. Aimed at seven to nine year olds there are currently seven books in the series and the highly versatile character of Amelia Fang works equally well with World Book Day and Halloween ranges. The costume includes white shirt, white waistcoat, red band, white gloves, and vampire cape with collar. Originally appearing in Dodie Smith’s story The Hundred and One Dalmatians, Cruella has become a classic baddie and is guaranteed to give anyone a chill (especially dog lovers!). Amelia Fang is a fantastic licence for us to acquire as it is a beloved book series, with a strong and growing group of fans consisting of both children and parents.”Amelia Fang takes the starring role of this ‘terrifying’ tale. She’s fun, fiesty and loyally flanked by her friends, Florence the yeti, Grimaldi the reaper and Squashy her adorable pet pumpkin. When spoilt-brat Prince Tangine captures Squashy they must escape the party to plan a daring rescue! In their race against time, they come to realise things in Nocturnia may not be quite what they seem . . . Laura Ellen Anderson, creator of Amelia Fang, added: “I’m so excited to see Rubies bring the Amelia Fang costume to life. It’s wonderful to know that my fans and readers will be able to easily access this costume which can be worn for events such as World Book Day and Halloween, or just for fun.”

Here’s Laura dressed-up as Amelia when we filmed her reading from her first book Amelia Fang and the Barbaric Ball earlier this year in a creepy graveyard. For our single-horned friends, you can find some glittery, rainbow inspiration from The Ultimate Unicorn Joke Book, and for llamas then look no further than our search-and-find book Where’s the Llama? Mr Gum Welcome to the world of Nocturnia, where darkness reigns supreme, glitter is terrifying, and unicorns are the stuff of nightmares! Amelia Fang would much rather hang out with her pet pumpkin Squashy and her friends Florence the yeti (DON’T CALL HER BEAST!) and Grimaldi the reaper than dance at her parents’ annual Barbaric Ball.

Laura Ellen Anderson, creator of Amelia Fang, added: “I’m so excited to see Rubies bring the Amelia Fang costume to life. It’s wonderful to know that my fans and readers will be able to easily access this costume, which can be worn for events such as World Book Day and Halloween, or just for fun.” A report, commissioned by World Book Day, showed how World Book Day welcomes children into the world of books and reading in two ways: by helping them become book owners, many for the first time, and by supporting many other activities and experiences essential for building life-long readers. The survey found that, on World Book Day, children aged 8 to 11 enjoyed dressing up, new books and reading. As well as finding dressing up fun, children’s comments indicated it had benefits for their imagination and could even inspire wider reading.

Amelia Fang is the coolest little vampire out there. She lives in the spooky land of Nocturnia, which means that for her, it’s Halloween every day. BookTrust Annual Lecture 2017 and Bookstart 25th anniversary celebrations: Relive the evening in pictures Rubies is readying for World Book Day on 3rd March with a host of campaigns, beginning with marketing for its officially licensed Amelia Fang costume. And what's even better is that Amelia Fang and the Barbaric Ballis the first in a series - so we can expect lots more adventures from her in the future. This bonkers character is perfect for Halloween dress-up – you just need a big orange beard and you’re halfway there! Add a top hat (a crooked one gets extra points) and a long dark coat and Mr Gum will be scaring squirrels left, right and centre this Halloween.She's currently starring in Laura's book Amelia Fang and the Barbaric Ball,which follows her race to save her pet pumpkin Squashy from the King's spoiled son Tangine. Mike O’Connell, COO of Rubies UK: “We actively encourage dress-up as it helps association with literature and breaks down walls by making reading accessible for pure enjoyment, which in turn can open doors of opportunity to all children later in life. We endeavour to spread this love of reading through our costumes, which allow children to become part of the stories they love.” Keep collections to yourself or inspire other shoppers! Keep in mind that anyone can view public collections—they may also appear in recommendations and other places. Everyone’s favourite grouchy old man made a surprise appearance this year in the hilarious Natboff!: One Million Years of Stupidity.

Fran Hales, head of content and marketing at Rubies UK, said: “We are delighted to have both Laura Ellen Anderson on board for our ambitious plans to promote Amelia Fang on World Book Day. We are so happy to be able to not only provide the costumes for so many aspiring readers (and vampires) but also to be able to bring the magic of Laura’s illustrations to life.” Max Media Ventures 2023. The publishers cannot accept legal liability for any errors or omissions, nor can they accept Imagine my excitement when Laura Ellen Anderson asked me to make her an outfit for her book launch of Amelia Fang and the Barbaric Ball!It really is such a fun read. The characters are so endearing and I loved it! And so say loads of other readers… it was voted book of the month at Waterstones in October, too! The fan-favourite book series adds to Rubies’ extensive list of official licences, with everything from the superheroes of Marvel and DC to kids favourites with Dennis the Menace and Horrid Henry. There’s not one but two trendy animals that everyone wants to dress-up as this year. The hardest part is knowing which to choose: unicorns or llamas? Big massive thank yous to Tiffany for putting me forward, to Laura for such an awesome opportunity and to Laura’s mum for the fabulous photos.